VIDEO VIOLENCE... WHEN RENTING IS NOT ENOUGH (1987)
Directed by:
Gary P. Cohen

Starring:
Gary Schwartz ... 1st Store Owner
Chick Kaplan ... 2nd Store Owner
Robin Leeds ... Customer
Paige Lyn Price ... 1st Victim

Country: USA
Runtime: 90 min
   
   

I first saw Video Violence many years ago when I was in high school and discovering gore films with my pal Jose. He didn’t care too much for this one but I liked it because it had a reasonably plausible story and great gore. Today I own the double feature DVD with Video Violence 2. I thought this movie was cool enough to re-visit and include here on Splatter.

Steve and his wife Rachel have just moved into a strange little town. Steve heads the video rental store with his pal Rick. One morning, while sorting through the pile of returned tapes they find what appears to be a homemade snuff tape. Rick identifies the victim in the tape as the postmaster. He is tied up on the ground and is being tortured by two whacko’s (Howard and Eli). Shocked, Steve bolts to the police, leaving Rick to man the store. The police chief shrugs him off saying the postmaster has left to Florida. Steve brings the police chief to the store to see the tape. But Rick is missing, the door is unlocked, and someone has switched the tape with an innocent family home movie. The police chief is angry but Steve knows what he saw is real.

Howard and Eli are the two demented dimwits committing murder and filming their exploits. They do most of their stuff in their basement. Today they have a tied-up hitchhiker on a chair. They cut her shirt off to expose some natural, large boobs. They're drinking beer and spilling it on her and joking around filming the whole thing. Howard is the grinning, fat cameraman and Eli does the dirty work, usually. Eli carves his name on the lady’s chest with a knife and then stabs her with an ice-pick. Later on, Steve finds a second tape, this time of Rick being killed in the store. He plays the tape for the police chief but he (the police chief) mistakenly records over it. Perhaps on purpose?? In another part of town Howard and Eli are up to their murderous games. They drug a couple of tourists in a deli store to perform barbaric acts of gore while Howard tapes it. They behead a lady and cut a guys arm off then running it through a deli slicer to produce thin strips of human meat. I’ll take a pound thanks! Now that night, as if this hadn’t been enough, someone slips a tape into Rachel’s (Steve’s wife) purse while she’s at the deli, post murder I suppose. When she watches the tape at home with her husband she sees a guy dressed as a vampire seducing a young topless girl then biting her neck and stabbing her to death. Once again this looks all to real.

The next morning while Steve is at the store Eli and Howard kidnap a lady renter. Steve and his wife who was with him at the store chase them into a house and downstairs into a dark lit basement. The nice lady that was apparently being kidnapped was in on it. This was a trick to get them in the basement. It seems the whole town is down there with malevolent faces and blocking the only exit. The lady explains that their town produces a twist on homemade porno films. Instead they make snuff films for the town’s residents. Howard and Eli take care of all this. They kill those that wander into town and those that want to leave. You have to be a "lifer" (lifetime resident) to rent. Poor Steve and Rachel won’t ever see the light of day but their murder snuff tape will go on to become a top renter!

I like the story of this film so much. I can almost imagine that cult like town of blood-thirsty inhabitants alive somewhere in the U.S. The theme of course is about the increasing popularity of violence in films and how people eat it up. And when fiction is not enough they take it to the next level. The real shit. I can’ t end this review without saying how great the gore was and how well it mingled with the creepy story. There is a lot of cheap blood and some good boobies. The film feels a notch tamer than when I first saw it but this is a must see for gorehounds. I repeat, a must see!

- Jorge Antonio Lopez

 

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